You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?
And that’s why search engine optimisation (SEO) – the earning of traffic through search engines – has been such an important topic for site owners for over 20 years. Organic traffic, as it’s known, is the lifeblood of many websites.
The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin?
That’s why we’ve put together this guide of SEO tips, tricks & tactics. For most websites, the same fundamental pieces of advice apply – and we’ve gathered the best to get you started. We’ve added where you can find more information, plus our favourite tools to get the job done.
The good news is that despite its coverage, most sites owners don’t do SEO – a bit of dedication will put you ahead of a lot of the competition. Even better, these are ideas that don’t require an encyclopedic knowledge of code to try out.
SEO can seem intimidating, but anyone can understand the basic principles. Whatever your skill level, there’s always an opportunity to improve your site. Ready to get started?